woman in mirror

“Intentions do not always trigger a behavioural response.”

In doing some research for a client, I came across a striking phrase in an article published in Medscape, “Nicotine Replacement Therapy Use Among Smokers and Ex-smokers: Associated Attitudes and Beliefs: A Qualitative Study.” The phrase was: “…intentions do not always trigger a behavioural response.” I thought it poetic. They were talking about smokers, of course,[…]