Soul Collage

Betty NewmanBetty Newman – Guest Blogger

In October of 2008 I knew nothing about the Heroic Journey or L. Frank Baum, the author of “The Wizard of Oz,” nor Joseph Campbell and Jean Houston-the great chroniclers of the Heroic Journey in Mythology-and certainly not Jonah Sachs, author of “Winning the Story Wars.”

What I did know for certain was that my world as I knew it had been turned upside down. The death of my only sibling, the simultaneous financial tsunami and an impending milestone birthday catapulted me onto my own Yellow Brick Road and Heroic Journey.

Suddenly I found myself training to become a Sandplay Therapist-a lifelong dream-and accurately forecasting Socially Responsible Trends. But most importantly, I began to develop a deeper understanding of how the Heroic Journey is a template for transformation for each of us, the world and most surprisingly BRANDS.

In the summer of 2013, a marketing colleague introduced me to the process of SoulCollageⓇ and I quickly enrolled in the first class I could find. Believe it or not there was only one SoulCollageⓇ Facilitator in NYC at the time and now there are three including me.

The concept of SoulCollageⓇ is similar to Sandplay Therapy, but unlike the latter it is portable and does not require a cachet of accouterments. And the supplies are oh so simple! All one needs to begin is a pair of scissors, a glue stick, a 5 x 7 pre-cut matte board and a big pile of magazines. Who could imagine that these mundane materials could evoke such a transformational journey?

So please join me on October 14th or 15th for my SoulCollageⓇ Workshop at Women at Woodstock, and let the magic begin.

Betty Newman is a brand alchemist, trend forecaster, social entrepreneur, and SoulCollage facilitator. She can be found at

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