If you’re going to send an email pitch to a reporter or blogger, make sure your subject line doesn’t electronically fold your missive into a nice little airplane that zooms itself straight into the trash can. Certain words and symbols in subject lines can trigger a spam filter to trash your message, and in that case the reporter will never see it.
So here are some of the items that spam filters routinely look for in incoming mail. Don’t use them in your subject lines.
• Words in all capital letters
• Says “free”
• Says “amazing”
• Uses the name of the recipient
• Contains exclamation points, dollar signs, or quotation marks
• Says “information (or info) you requested”
Here are two quick resources for more info on subject line spam triggers: