Sycophant

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SYCOPHANT: A fawning flatterer. A servile or obsequious person who flatters somebody powerful for personal gain. Oh, how reporters, those powerful purveyors of positive publicity, love to be flattered! So if you can do it, go for it. Flattery, done in the right way, can […]

Pitch on Topic

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In journalistic circles, emails containing atrocious examples of off-topic pitches sometimes make the rounds of bitterly amused reporters. Um, don’t let yours be among them. It sounds a little obvious, but sometimes we need to consciously resist the urge to contort a reporter’s request into […]