Dove recently did a research study that revealed ‘80% of women feel anxious about the way they look’. An incredibly high percentage! In response to this study, they conducted a social experiment which was documented in a short film, called Dove: Patches. The film follows the lives of several women during a two week period while they wear a custom-made “beauty patch”, designed to make them feel more beautiful. The results are quite moving and serve as a reminder of the power that lies within our own minds.
Watch the short film here – Dove: Patches