Lookie Here – Images Are Great for Search and Social Media

I just read another great article from TopRank’s Online Marketing Blog on the importance of images for search engine optimization and social media.  One stat jumped out at me right away – because I just joined Pinterest a month ago and I’ve been interested to see the activity on that social site.  Pinterest, kind of[…]

Using Technology for Better PR

Part 3 of my recently published series in CommPro on what makes for good PR talks about the smart use of technology for establishing your presence, choosing the right platform for the right situation – and also saving you lots of time through automation.  (Part 1 talks about trends in e-publishing.  Part 2 talks about[…]

The Importance of Community and Media Engagement for Great PR

Part 2 of my recently published series on what makes for good PR talks about the importance of real, authentic community engagement.  (Part 1 talked about trends in e-publishing.)  This means sharing yourself on video, being responsive on Twitter and Facebook, connecting with reporters who need someone like you as a resource rather than sending[…]

What is the Secret Ingredient for Monetizing Your Website?

If you’ve been trying to make your website make money – through subscriptions, affiliate advertising, direct advertising, or other means, but you still haven’t been able to make it happen, chances are you’re doing almost everything right.  The operative word is almost. So why isn’t it working? You’re probably missing a few key ingredients.  Most[…]

The Importance of E-Publishing For Great PR

Want to know what the pros know about effective PR?  Want to keep in step with the best methods and trends they’ll be following in the year to come?  You can get the inside scoop by reading my three-part series on PR trends for 2012 published by CommPro.  In the articles, I gathered the “top[…]